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    Business
  3. Study Set
    Consumer Behaviour Study Set 3
  4. Exam
    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    Consumer Purchases Are the Best Measure for Determining Whether or Not
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Consumer Purchases Are the Best Measure for Determining Whether or Not

Question 44

Question 44

True/False

Consumer purchases are the best measure for determining whether or not a marketing strategy was a success.

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