To the Assertion That Mass Media Control Our Destiny and That

Multiple Choice

To the assertion that mass media control our destiny and that marketers use "secret techniques" to effect mind- control, the evidence suggests that:

A) this is true, but only in political campaigns
B) about 10 to 15 percent of the population can be controlled in this way
C) consumers would resist the mind- control techniques used
D) marketers simply don't know enough about people to control them
E) marketers need to "control" consumers but they do not have suitable techniques to use