Recently Marketers Have Come to Realize the Value of What

Multiple Choice

Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:

A) instituting practices which show companies' awareness of their responsibilities to the environment and society
B) coordinating the packages of family brands to communicate the same "look"
C) building bonds between brands and customers that will last over time
D) using new electronic capabilities to insure that all channel members work smoothly together, for example, in seeing that products get to retailers before their inventories run out
E) developing friendships with foreign governments so that American products can be sold in their countries at a fair price