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  3. Study Set
    Consumer Behaviour Study Set 3
  4. Exam
    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    Is the Study of the Processes Involved When Individuals or Groups
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Is the Study of the Processes Involved When Individuals or Groups

Question 98

Question 98

Short Answer

is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, or ideas, to satisfy needs and desires

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