Multiple Choice
Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well- known in popular culture, and are effective representatives for their products. Such figures are called:
A) spokescharacters
B) product determinants
C) marketing figures
D) product symbols
E) Q factors
Correct Answer:
Verified
Correct Answer:
Verified
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