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Despite the Difference in Price, Drew Would Go Out of His

Question 38

Multiple Choice

Despite the difference in price, Drew would go out of his way to purchase a latte at Starbucks on his way to work, even though there were coffee houses within a block of his office. It can be said that Starbucks:


A) motivates its shoppers differently than other coffee houses
B) prices their beverages based on a cost-oriented method
C) should probably lower their prices to avoid losing such a loyal customer
D) has a strong brand loyalty from Drew
E) will put the competing coffee houses out of business

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