Marginal Analysis Method of Communication Budget Setting Is Based On

Multiple Choice

Marginal analysis method of communication budget setting is based on:

A) Determining the specific tasks for accomplishing the communication objectives
B) The marketing principles of the product life cycle-and where your product/category is currently operating
C) The economic principle that firms should increase communication expenditures so long as each additional dollar spent generates more than a dollar of additional contribution
D) Setting the communication budget as a fixed percentage of forecast sales
E) None of these