Which of the Following Is Not True About Co-Op Advertising

Multiple Choice

Which of the following is not true about co-op advertising?

A) Co-op ads tend to blur the distinction between retailers.
B) Co-op rates paid to retailers are established by strict government regulations.
C) The vendor pays for part of the retailer's ad - but dictates some conditions.
D) Co-op ads is a promotional program that sees a vendor and retailer working together.
E) A conflict in goals between a retailer and vendor can reduce the effectiveness of co-op ads.