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    Retailing Management Study Set 3
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    Exam 15: Appealing to the Customer: Retail Communication Mix
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    Why Are Publicity and Word-Of-Mouth More Credible Than Information in Paid
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Why Are Publicity and Word-Of-Mouth More Credible Than Information in Paid

Question 46

Question 46

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Why are publicity and word-of-mouth more credible than information in paid communication sources?

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Because publicity and word of mouth are ...

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