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    Retailing Management Study Set 3
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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
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    Is the Perceived Fairness of the Process Used to Resolve
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Is the Perceived Fairness of the Process Used to Resolve

Question 72

Question 72

Multiple Choice

is the perceived fairness of the process used to resolve complaints.


A) Distributive fairness
B) Perceptual equity
C) Service equity
D) Procedural fairness
E) Evaluative fairness

Correct Answer:

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