Why Would a Company Adopt an Undifferentiated Targeting Strategy When

Multiple Choice

Why would a company adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy?

A) to remove the need for disintermediation
B) to take advantage of economies of scale
C) to more efficiently focus on its CRM strategy
D) to move a product to the next stage of its product life cycle
E) all of the above