In Considering the Option of Separating the Reebok Brand in a Way

Multiple Choice

In considering the option of separating the Reebok brand in a way that would be unique,the company would create ,that is Reebok would develop a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition.

A) customerization
B) concentrated targeting
C) benefit segmentation
D) a position
E) mass customization