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Harley- Davidson's User Profile Includes Both Thrill- Seeking and Affinity

Question 12

Multiple Choice

Harley- Davidson's user profile includes both thrill- seeking and affinity for a countercultural image.In addition to demographics,H- D uses segmentation to target their markets.


A) socioeconomic
B) psychographic
C) behavioral
D) geodemographic
E) value analysis

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