Question 1

Christie is leaving soon for a year of volunteer service work in Scotland.Many of her family members and friends want to know the details of her year abroad as they are happening.Christie could set up a(n)to keep everyone up- to- date.

Accepted Answer

A)  blog
B)  B2C site
C)  reference group
D)  C2C site
E)  social group A

Question 2

Virtual communities meet online and share their enthusiasm for such subjects as products and recording artists.

Accepted Answer

A) True 
 B)False  True

Question 3

A _ is an online group of consumers who share a set of social relationships based upon usage or interest in a product.The members typically don't live near each other.

Accepted Answer

A)  reference group
B)  brand community
C)  shobmobbing community
D)  coffee group
E)  subculture B

Question 4

Viewers of some television shows have created virtual communities so people can predict plot twists and create their own biographies of the characters.

Accepted Answer

A) True 
 B)False

Question 5

is/are composed of a mixture of beliefs about one's abilities and observations of one's own behavior and feelings (both positive and negative)regarding one's personal attributes.

Accepted Answer

A)  Brand personalities
B)  Self- concept
C)  Perceived risk
D)  Conformity
E)  Operant conditioning

Question 6

The passage of the Child Protection and Safety Act (1969)was influenced by consumerism.What is consumerism and its relationship to this law?

Accepted Answer

The answer of The passage of the Child Protection and...

Question 7

The consumer's determines whether she will engage in habitual decision making,extended problem solving,or something in between the two.

Accepted Answer

A)  personal marketing mix
B)  need for cognitive dissonance
C)  level of involvement
D)  need for customization
E)  ability to generalize stimulus

Question 8

Learning is .

Accepted Answer

A)  the process by which people select,organize,and interpret information from the outside world
B)  the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment
C)  a lasting evaluation of a person,object,or issue
D)  a change in behavior caused by information or experience
E)  an internal state that drives us to satisfy needs

Question 9

Singles of any age are more likely to spend money on expensive cars,entertainment,and recreation,while new parents spend money on baby furniture.These purchases reflect the different stages of the .

Accepted Answer

A)  self- concept cycle
B)  family life cycle
C)  situation analysis
D)  lifestyle spectrum
E)  personality spectrum

Question 10

How do heuristics impact the consumer's decision process? Give one example of a heuristic you might use when shopping.

Accepted Answer

The answer of How do heuristics impact the consumer's decision...

Question 11

A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight.The message suggested the women did not need to conform to the mainstream media definition of beauty.This ad was based on an understanding of _.

Accepted Answer

A)  culture
B)  reference group
C)  adoption stage
D)  natural environment
E)  self- concept

Question 12

is/are when people buy from the same company over and over because they believe that the company makes superior products.

Accepted Answer

A)  Buying plan evaluation
B)  Core competency
C)  Brand loyalty
D)  Synergistic criteria evaluation
E)  Analogy- based shopping

Question 13

The physical environment of a store would not have an effect upon the buying motivation of a consumer.

Accepted Answer

A) True 
 B)False

Question 14

One of the strongest influences on our consumer purchase decisions are gender roles.How are gender roles likely to influence the children's toy industry?

Accepted Answer

The answer of One of the strongest influences on our...

Question 15

Cyber- hangouts in Europe try to increase traffic with computer game competitions.The retailers are aware of the importance of in designing the activities offered in the store.

Accepted Answer

A)  lifestyle
B)  pricing
C)  self- concept
D)  situational influences
E)  needs

Question 16

Give an example of a company that is an opinion leader in regard to one of its products.How does being the opinion leader explain the perceived risk of this company seeking to introduce a totally new product line of goods?

Accepted Answer

The answer of Give an example of a company that...

Question 17

Many students in a junior high school wear the same style of shoes to school each day.From the marketing perspective,why are these students all conforming to a similar style?

Accepted Answer

The answer of Many students in a junior high school...

Question 18

Explain consumer behavior and give an example.

Accepted Answer

The answer of Explain consumer behavior and give an example....

Question 19

The cognitive component of a person's attitude would be dominant for products such as scented candles,bath salts,and soft,luxurious towels.

Accepted Answer

A) True 
 B)False

Question 20

Marketers know that the process of change continues throughout consumers' lives.Interestingly,the consumption of goods and services may depend more on a consumer's current position in the cycle than on chronological age.

Accepted Answer

A)  personality
B)  self- esteem
C)  family life
D)  self- concept
E)  motivation

Exam 5: Consumer Behavior: How and Why We Buy

Christie is leaving soon for a year of volunteer service work in Scotland.Many of her family members and friends want to know the details of her year abroad as they are happening.Christie could set up a(n) to keep everyone up- to- date.

Virtual communities meet online and share their enthusiasm for such subjects as products and recording artists.

A _ is an online group of consumers who share a set of social relationships based upon usage or interest in a product.The members typically don't live near each other.

Viewers of some television shows have created virtual communities so people can predict plot twists and create their own biographies of the characters.

is/are composed of a mixture of beliefs about one's abilities and observations of one's own behavior and feelings (both positive and negative) regarding one's personal attributes.

The passage of the Child Protection and Safety Act (1969)was influenced by consumerism.What is consumerism and its relationship to this law?

The consumer's determines whether she will engage in habitual decision making,extended problem solving,or something in between the two.

Learning is .

Singles of any age are more likely to spend money on expensive cars,entertainment,and recreation,while new parents spend money on baby furniture.These purchases reflect the different stages of the .

How do heuristics impact the consumer's decision process? Give one example of a heuristic you might use when shopping.

is/are when people buy from the same company over and over because they believe that the company makes superior products.

The physical environment of a store would not have an effect upon the buying motivation of a consumer.

One of the strongest influences on our consumer purchase decisions are gender roles.How are gender roles likely to influence the children's toy industry?

Cyber- hangouts in Europe try to increase traffic with computer game competitions.The retailers are aware of the importance of in designing the activities offered in the store.

Give an example of a company that is an opinion leader in regard to one of its products.How does being the opinion leader explain the perceived risk of this company seeking to introduce a totally new product line of goods?

Many students in a junior high school wear the same style of shoes to school each day.From the marketing perspective,why are these students all conforming to a similar style?

Explain consumer behavior and give an example.

The cognitive component of a person's attitude would be dominant for products such as scented candles,bath salts,and soft,luxurious towels.

Marketers know that the process of change continues throughout consumers' lives.Interestingly,the consumption of goods and services may depend more on a consumer's current position in the cycle than on chronological age.