Question 1

is the knowing component of attitudes.It is the beliefs or knowledge a person has about a product and its important characteristics.

Accepted Answer

A) Behavior 
B) Personality 
C) Motivation 
D) Affect 
E) Cognition

Question 2

Evaluative criteria are always tangible features.

Accepted Answer

A) True 
 B)False

Question 3

Wild Plant decided to develop a product line called Room Gear that would let kids decorate their rooms with cool gear and gadgets.Why would marketers keep in mind the gender differences of the potential consumers of products for this line of goods?

Accepted Answer

The answer of Wild Plant decided to develop a product...

Question 4

The sales sites provide opportunities for consumers to sell everything from collectible comic books to a vintage trombone.

Accepted Answer

A) consumer- to- consumer 
B) B2C e- marketing 
C) B2B e- tailing 
D) C2B marketing 
E) business- to- business

Question 5

The highest level of needs on Maslow's hierarchy of needs is .

Accepted Answer

A) self- actualization needs 
B) belongingness needs 
C) safety needs 
D) physiological needs 
E) ego needs

Question 6

Consumers respond to services such as ordering products online because they feel .

Accepted Answer

A) motivation 
B) economics 
C) perception 
D) time poverty 
E) psychographics

Question 7

_ _ is one of consumers' most limited resources.

Accepted Answer

A) economics 
B) motivation 
C) psychographics 
D) time 
E) perception

Question 8

are deeply held beliefs about right and wrong ways to live.

Accepted Answer

A) Evaluation criteria 
B) Rituals 
C) Personalities 
D) Needs 
E) Cultural values

Question 9

A belief that your family is more important then your job is an example of a cultural value.

Accepted Answer

A) True 
 B)False

Question 10

Cognitive learning theorists .

Accepted Answer

A) view people as problem solvers who do more than passively react to associations between stimuli 
B) stress the passive role of the individual during the learning process 
C) assume learning takes place as the result of connections that form between events that we perceive 
D) believe learning occurs when people realize their actions result in rewards or punishment 
E) believe the most important component of learning is behavior that is directed by affect and cognition

Question 11

The use of actresses in ads for a brand of hair coloring products is an application of which learning theory?

Accepted Answer

A) classical conditioning 
B) observational learning 
C) stimulus discrimination 
D) stimulus generalization 
E) operant conditioning

Question 12

Leona purchased two bottles of wine from vineyards in Australia.When asked her opinion of the wine,she said the burgundy wine tasted like alcoholic grape juice,but the Chablis had a crisp taste that she really enjoyed.These statements would have been made during the stage of the purchase decision.

Accepted Answer

A) situational analysis 
B) alternative evaluation 
C) postpurchase evaluation 
D) product choice 
E) problem recognition

Question 13

The founder of the upscale shoe company called Harry's Shoes Ltd.persuaded actors to wear prototypes of his company's shoes to the Oscars.This shoe company believed that the actors would be for the company.

Accepted Answer

A) subcultures 
B) opinion leaders 
C) consumer- to- consumer representatives 
D) information searchers 
E) heuristics

Question 14

Consumers often rely on decision guidelines when weighing the claims companies make.These rules are referred to as .

Accepted Answer

A) analogies 
B) heuristics 
C) core competencies 
D) synergistic criteria 
E) buying plans

Question 15

In an online community,what does a ring have to do with a chat room?

Accepted Answer

The answer of In an online community,what does a ring...

Question 16

is an internal state that drives consumers to satisfy needs.

Accepted Answer

A) Environmental stimulus 
B) Interpretation 
C) Motivation 
D) Selective exposure 
E) Selective perception

Question 17

is the step of the decision- making process in which the consumer checks his/her memory and surveys the environment to identify what options are out there that might solve the problem.

Accepted Answer

A) Problem screening 
B) Situational analysis 
C) Problem recognition 
D) Information search 
E) Product evaluation

Question 18

When little effort is required for a consumer to make a purchase decision,this process would be classified as _ .

Accepted Answer

A) conformity 
B) habitual decision making 
C) limited problem solving 
D) extended problem solving 
E) culture

Question 19

occurs when people learn that their actions result in rewards or punishments.

Accepted Answer

A) Information searching 
B) Self- concept development 
C) Classical conditioning 
D) Operant conditioning 
E) Cognitive conditioning

Question 20

Because consumers buy products that are extensions of their personalities,marketers try to create that will appeal to different types of people.

Accepted Answer

A) materialism identification 
B) opinion- leading products 
C) brand personalities 
D) innovative products 
E) social class products

Exam 5: Consumer Behavior: How and Why We Buy