Jell- O Brand Gelatin Introduced a Line of Vegetable Flavored

Multiple Choice

Jell- O brand gelatin introduced a line of vegetable flavored gelatins,such as tomato and celery.The product failed because consumers associated Jell- O gelatin with a sweet,fruit- based flavor.In this example,made consumers unwilling to accept the new product.

A) selective retention
B) cognition
C) self- actualization needs
D) interpretation
E) bias