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    Marketing Real People Real Choices Study Set 5
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    Exam 5: Consumer Behavior: How and Why We Buy
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    In a Marketing Context,a Person's Attitude Has Three Components
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In a Marketing Context,a Person's Attitude Has Three Components

Question 144

Question 144

Essay

In a marketing context,a person's attitude has three components.What are these components? List and briefly define each component.

Correct Answer:

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Behavior is the doing componen...

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