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    Marketing Real People Real Choices Study Set 5
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    Exam 5: Consumer Behavior: How and Why We Buy
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    ,The Doing Component of Attitudes,involves a Consumer's Intention to Do
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,The Doing Component of Attitudes,involves a Consumer's Intention to Do

Question 142

Question 142

Multiple Choice

,the doing component of attitudes,involves a consumer's intention to do something,such as the intention to purchase or use a certain product.


A) Behavior
B) Motivation
C) Cognition
D) Affect
E) Personality

Correct Answer:

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