Jane's Aunt Wants a Cashmere Blanket to Put Over Her

Multiple Choice

Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair.Jane can drive fifty miles and pay $90 for the blanket,or she can order one off the Internet for $168.Because Jane works fifty hours a week,cares for three children,and tries to help her aunt,she opted to buy the blanket on the Internet.This is an example of how influences the consumer decision- making process.

A) time pressures
B) perceptions
C) opinion leaders
D) reference groups
E) sociocultural trends