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    Marketing Real People Real Choices Study Set 5
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    Exam 5: Consumer Behavior: How and Why We Buy
  5. Question
    Consumer Satisfaction/dissatisfaction Is Within the Step of the Consumer Decision-
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Consumer Satisfaction/dissatisfaction Is Within the Step of the Consumer Decision-

Question 92

Question 92

Multiple Choice

Consumer satisfaction/dissatisfaction is within the step of the consumer decision- making process.


A) problem recognition
B) information search
C) product choice
D) postpurchase evaluation
E) evaluation of alternatives

Correct Answer:

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