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    Exam 5: Consumer Behavior: How and Why We Buy
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    Often Influence Others' Attitudes or Behaviors Because Others Perceive Him/her
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Often Influence Others' Attitudes or Behaviors Because Others Perceive Him/her

Question 91

Question 91

Multiple Choice

often influence others' attitudes or behaviors because others perceive him/her as possessing expertise about a product.


A) Reference groups
B) Opinion leaders
C) Heuristics
D) Social classes
E) Information searchers

Correct Answer:

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