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    Marketing Real People Real Choices Study Set 5
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    Exam 5: Consumer Behavior: How and Why We Buy
  5. Question
    With _ ,The Marketer Hopes the Good Feelings Associated with a Product
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With _ ,The Marketer Hopes the Good Feelings Associated with a Product

Question 23

Question 23

Multiple Choice

With _ ,the marketer hopes the good feelings associated with a product will rub off on similar products.


A) observational learning
B) classical conditioning
C) stimulus discrimination
D) stimulus generalization
E) operant conditioning

Correct Answer:

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