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    Marketing Real People Real Choices Study Set 5
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    Exam 5: Consumer Behavior: How and Why We Buy
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    Evaluative Criteria Are Categorized Within the Step of the Consumer
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Evaluative Criteria Are Categorized Within the Step of the Consumer

Question 24

Question 24

Multiple Choice

Evaluative criteria are categorized within the step of the consumer decision- making process.


A) problem recognition
B) product choice
C) evaluation of alternatives
D) information search
E) postpurchase evaluation

Correct Answer:

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