A Sign at a Tokyo Hotel Once Read,"You Are Invited

Multiple Choice

A sign at a Tokyo hotel once read,"You are invited to take advantage of the chambermaid," and a dry cleaner in Majorca urged passing customers to "drop your pants here for best results." These are examples of _ barriers when conducting marketing research in global markets.

A) ethnocentrism
B) technology
C) economy
D) language
E) cultural difference