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  3. Study Set
    Marketing Real People Real Choices Study Set 5
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    Exam 4: Marketing Research: Gather,analyze,and Use Information
  5. Question
    A Marketing Decision Support System (MDSS)
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A Marketing Decision Support System (MDSS)

Question 74

Question 74

Multiple Choice

A marketing decision support system (MDSS) .


A) includes sophisticated statistical and modeling software tools
B) would be used to identify demographic characteristics of customers
C) is custom research
D) is a subset of MIS
E) would be used to review past sales data

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