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A Market Research Bureau Semiannually Conducts National Surveys of More

Question 72

Multiple Choice

A market research bureau semiannually conducts national surveys of more than 25,000 consumers who complete monthly logs detailing their purchases of products.Many companies subscribe to the company's report publication to learn of the findings of these surveys.This information can be classified as _ .


A) cookies
B) data mining
C) back- translation
D) secondary data
E) primary data

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