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    Marketing Real People Real Choices Study Set 5
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    Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics
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    In a ,Two or More Companies at the Same Channel
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In a ,Two or More Companies at the Same Channel

Question 137

Question 137

Multiple Choice

In a ,two or more companies at the same channel level join together to develop a new marketing opportunity.


A) conventional marketing system
B) corporate VMS
C) multiple distribution system
D) horizontal marketing system
E) franchise

Correct Answer:

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