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    Marketing Real People Real Choices Study Set 5
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    Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics
  5. Question
    Which of the Primary Activities in the Value Chain Involves
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Which of the Primary Activities in the Value Chain Involves

Question 138

Question 138

Multiple Choice

Which of the primary activities in the value chain involves handling advertising,promotion,channel selection,and pricing?


A) operations
B) outbound logistics
C) marketing and sales
D) service
E) inbound logistics

Correct Answer:

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