Multiple Choice
If you visit ? HYPERLINK "http://www.diamondsareforever.com/" ?www.diamondsareforever.com,?you can design your own ring.This site,which is operated by De Beers,then allows you to e- mail a picture of your ring to friends and relatives.This way,they can share in the excitement and be informed of the Web site's existence.De Beers is using .
A) stealth marketing
B) viral marketing
C) direct marketing
D) buzz marketing
E) guerrilla marketing
Correct Answer:
Verified
Correct Answer:
Verified
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