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    Marketing Real People Real Choices Study Set 5
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    Exam 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication
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    In Which Step of the Hierarchy of Effects Would a Marketer
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In Which Step of the Hierarchy of Effects Would a Marketer

Question 16

Question 16

Multiple Choice

In which step of the hierarchy of effects would a marketer most likely rely on samples and coupons?


A) loyalty
B) purchase
C) awareness
D) knowledge
E) desire

Correct Answer:

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