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    Exam 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication
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    An Advertisement That Focuses on a Product's Positive Attributes and Reasons
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An Advertisement That Focuses on a Product's Positive Attributes and Reasons

Question 23

Question 23

Multiple Choice

An advertisement that focuses on a product's positive attributes and reasons that customers should buy it is a .


A) comparative message
B) loyalty message
C) one- sided message
D) push message
E) two- sided message

Correct Answer:

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