Multiple Choice
Which of the following is typically true during the introduction stage of the product life cycle?
A) Personal selling is the primary promotional tool in the consumer market.
B) Publicity is not effective.
C) Sales promotion is more successful than advertising.
D) Sales promotion is used to encourage trial.
E) The pull strategy is implemented more frequently than the push strategy.
Correct Answer:

Verified
Correct Answer:
Verified
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