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    Marketing Real People Real Choices Study Set 5
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    Exam 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication
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    Is the Element of the Promotion Mix That Involves Direct
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Is the Element of the Promotion Mix That Involves Direct

Question 24

Question 24

Multiple Choice

is the element of the promotion mix that involves direct interaction between a company representative and a customer.


A) Public relations
B) Word of mouth
C) Sales promotion
D) Advertising
E) Personal selling

Correct Answer:

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