Multiple Choice
The most basic assumption of market segmentation is that:
A) The organization would customize the product to the customer
B) Customers have different needs and wants
C) Different markets require one product
D) Customers want certain benefits out of the product
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Differentiation helps create customer awareness.
Q6: A customer likes playing golf. This is
Q7: Benefit segmentation helps to predict:<br>A) The customer's
Q8: Segmenting the market based on age is
Q9: An email merge, or a personalized, computer
Q11: Product differentiation can be defined as:<br>A) Perceived
Q12: Differentiation is mainly about perceptions of your
Q13: Market segmentation refers to the_ of an
Q14: Differentiation comes before segmentation.
Q15: A segmentation category that is not included