Multiple Choice
Benefit segmentation helps to predict:
A) The customer's RFM analysis
B) A customer's future behavior
C) Whether or not they will purchase your product or service
D) How many customers an organization will gain from that segment
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Differentiation forms the basis of_ strategy.<br>A) Positioning<br>B)
Q3: A market segment is a group of
Q4: Differentiation is most effective when other competitors
Q5: Differentiation helps create customer awareness.
Q6: A customer likes playing golf. This is
Q8: Segmenting the market based on age is
Q9: An email merge, or a personalized, computer
Q10: The most basic assumption of market segmentation
Q11: Product differentiation can be defined as:<br>A) Perceived
Q12: Differentiation is mainly about perceptions of your