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    Marketing Essentials
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    Exam 13: Differentiation, Segmentation, and Target Marketing
  5. Question
    An Email Merge, or a Personalized, Computer Generated Email to Past
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An Email Merge, or a Personalized, Computer Generated Email to Past

Question 9

Question 9

Multiple Choice

An email merge, or a personalized, computer generated email to past guests of a resort property is an example of:


A) Demographic segmentation
B) Differentiation
C) Mass customization
D) Target marketing

Correct Answer:

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