Multiple Choice
The purpose of demand analysis is to:
A) Customize the product to a customer's unique needs
B) Project needs, wants and willingness to pay into their current customer base
C) Conduct current market research for the company
D) Project needs, wants and willingness to pay into a potential market
Correct Answer:
Verified
Correct Answer:
Verified
Q11: Product differentiation can be defined as:<br>A) Perceived
Q12: Differentiation is mainly about perceptions of your
Q13: Market segmentation refers to the_ of an
Q14: Differentiation comes before segmentation.
Q15: A segmentation category that is not included
Q17: One of the three strategies for selecting
Q18: Target marketing is a direct derivative from
Q19: The foundation of any segmentation strategy is
Q20: A customer with an RFM score of
Q21: The best example of a basis for