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    Marketing Essentials
  4. Exam
    Exam 13: Differentiation, Segmentation, and Target Marketing
  5. Question
    A Customer with an RFM Score of 111 Is a Much
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A Customer with an RFM Score of 111 Is a Much

Question 20

Question 20

True/False

A customer with an RFM score of 111 is a much more valuable customer than one with a score of 555.

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