Multiple Choice
The best example of a basis for differentiation in the hotel market is:
A) A W hotel's boutique hotel design scheme
B) A Colorado ski resort offering chairlifts
C) A Holiday Inn offering shampoo and conditioner amenities in the bathroom
D) A hotel in Florida that has a pool
Correct Answer:
Verified
Correct Answer:
Verified
Q15: A segmentation category that is not included
Q16: The purpose of demand analysis is to:<br>A)
Q17: One of the three strategies for selecting
Q18: Target marketing is a direct derivative from
Q19: The foundation of any segmentation strategy is
Q20: A customer with an RFM score of
Q22: A customer's annual income is considered a
Q23: Differentiation:<br>A) Helps the organization gain a competitive
Q24: A benefit bundle is all of the
Q25: When a product reaches commodity status:<br>A) The