Which Statement Is True About the Full- Profile Approach to Constructing

Multiple Choice

Which statement is true about the full- profile approach to constructing conjoint analysis stimuli?

A) It is possible to reduce the number of paired comparisons by using cyclical designs.
B) The advantage of pair- wise is that it is easier for the respondents to provide judgments on the paired comparisons.
C) The disadvantage of pair- wise is that it requires more evaluations than the full- profile approach.
D) The number of stimulus profiles can be greatly reduced by means of fractional factorial designs.