Multiple Choice
Which is a disadvantage of the derived approach to collecting perception data?
A) It may be difficult to determine before analysis if and how the individual respondents' judgments should be combined.
B) It may be difficult to label the dimensions of the spatial map.
C) The criteria are influenced by the brands or stimuli being evaluated.
D) The researcher must identify all the salient attributes.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: For interpreting conjoint analysis,it is helpful to
Q7: Conjoint analysis assumes that the important attributes
Q18: External analysis of preferences is preferred in
Q23: In conjoint analysis,the attribute's importance is normalized
Q26: The metric and non-metric MDS methods often
Q46: Which statement is true about the full-
Q52: The derivation and use of lie at
Q57: Gaps in the spatial map may indicate
Q63: Results in correspondence analysis are interpreted in
Q100: An assumption of MDS is that the