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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    Direct Marketing Is an Interactive System of Marketing, Which Uses
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Direct Marketing Is an Interactive System of Marketing, Which Uses

Question 53

Question 53

True/False

Direct marketing is an interactive system of marketing, which uses one or more advertising media to affect a measurable response and/or transaction at any location.

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