A Shoe Retailer Uses Its Marketing Database to Run a Recency

Multiple Choice

A shoe retailer uses its marketing database to run a recency, frequency, monetary analysis on its customers.In this context, frequency refers to the number of times a customer:

A) was reached with any kind of advertising message.
B) was reached through a direct marketing medium.
C) bought a product from the company.
D) bought a product from a certain product category.