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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    One Disadvantage of Direct Marketing Is That Consumers May Become
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One Disadvantage of Direct Marketing Is That Consumers May Become

Question 55

Question 55

True/False

One disadvantage of direct marketing is that consumers may become uneasy about the ways in which their personal information is being gathered and used.

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