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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    Though Emerging Technologies Have Created Exciting New Options for Direct
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Though Emerging Technologies Have Created Exciting New Options for Direct

Question 25

Question 25

True/False

Though emerging technologies have created exciting new options for direct marketers, businesses have had direct contact with consumers since the early days of mail-order companies and catalog merchandisers.

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