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  3. Study Set
    Advertising and Integrated Brand Promotion Study Set 2
  4. Exam
    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    Personal Selling Is
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Personal Selling Is

Question 22

Question 22

Multiple Choice

Personal selling is:


A) the process of face-to-face communication and persuasion.
B) virtually, the only way to close the deal.
C) easier to conduct than any other marketing function.
D) the most controversial form of direct marketing.

Correct Answer:

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