A Company Wants to Sell a Window Cleaning Kit in a 30-Minute

Multiple Choice

A company wants to sell a window cleaning kit in a 30-minute infomercial.Which of the following would an experienced public relations specialist suggest to the company?

A) Wait till the end of the informercial to provide contact information in order to make a climax.
B) Repeat the phone number and website throughout the broadcast.
C) Spend adequate money and hire a celebrity to attest the effectiveness of the kit.
D) Avoid using consumer testimonials.