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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    If a Company Is Looking for the Lowest Cost-Per-Contact, It
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If a Company Is Looking for the Lowest Cost-Per-Contact, It

Question 59

Question 59

True/False

If a company is looking for the lowest cost-per-contact, it should choose telemarketing.

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