Multiple Choice
Which of the following is the primary reason for direct marketing to grow in popularity?
A) It uses only one type of media to get a response.
B) It has a long-term sales promotion goal.
C) It has an immediate measurement of response
D) It relies on technology rather than human behavior
Correct Answer:
Verified
Correct Answer:
Verified
Q58: Which of the following should be a
Q59: If a company is looking for the
Q60: Which of the following is one of
Q61: A marketing database allows a firm to
Q62: Scenario 17-3<br>As the number of firms utilizing
Q64: Scenario 17-3<br>As the number of firms utilizing
Q65: Which of the following is the main
Q66: A nationwide restaurant chain is considering the
Q67: A marketer wonders why salespeople no longer
Q68: Direct marketers employ mailing lists because they