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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    Creative Selling Involves Answering Questions and Providing Basic Benefits of the Goods
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Creative Selling Involves Answering Questions and Providing Basic Benefits of the Goods

Question 12

Question 12

True/False

Creative selling involves answering questions and providing basic benefits of the goods being offered, but it rarely requires communicating large amounts of information or advice.

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